Meta Description Tag Analyzer
The <meta> Description Analyzer is a sub-section of the Web Page Analyzer.
The <meta> Description tag, also referred to as the metadata, defines the description of a Web page. The <meta> Description tag is not directly visible to the users visiting the Web page with a Web browser. When properly optimized, the HTML Meta Description will be used to describe your Web page in the search results and improve your clickthrough traffic in all major search engines.
The Meta Description Tag:
- when properly optimized, provides a description for the Web page in search results at Bing, Google, ScrubTheWeb, Yahoo! and other search engines
- provides information about a given Web page, most often to help search engines categorize them correctly
- provides a description for the Web page when it is added to your browser's favorites or bookmarks
Below is an example of a non-optmized <meta> Description.
HTML <meta> Description tag Example:
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The words 'Web page description' are the words search engines will try to use to describe your page, but only when properly optimized for the search query. When you do not do this correctly, search engines will often result to using snippets of words scattered on the page to create a description (not what you want).
How to Optimize your Meta Description
Years ago, an irresponsible website posted an article claiming meta tags were dead and no longer important. This resulted in disaster for thousands of unsuspecting website owners who removed meta tags from their web pages. The truth is, all major search engines including Bing, Google, ScrubTheWeb, Yahoo! and others have always used and still use the Meta Description tag when this is properly used.
A properly optimized Meta Description tag should not only provide the best, concise description of your web page, but it must also contain relevant keywords that are coherent to the rest of the web page in order to be effective. That's why the Meta Description Tag Analyzer must be used in conjunction with a suite of SEO tools that only a search engine like ScrubTheWeb can provide you. Our advanced SEO tools are designed by in-house search engine developers and work together to help you quickly find the best <meta> Description for your web pages.
Click here to review all our SEO tools.
| <meta> Description Tag Analysis - Main Features | Premium Version |
* Free Version |
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Meta Description Tag Validation- The Meta Description Tag Analyzer will validate the HTML/XHTML source for proper usage, format, and detection of duplicate Meta Description tags. Premium members also receive complete details of errors found along with instructions on how to correct them. |
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Meta Description Tag Character Length- Knowing the total number of characters in your Meta Description tag is important. Having your web page description cut off in search results could render it meaningless. |
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Meta Description Tag Recommendations- SEO recommendations for optimizing your Meta Description tag for maximum search engine visibility and ranking. |
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Meta Description Toggle- Because not all search engines are equal, premium members have the ability to include or exclude the <meta> Description tag in the analysis. |
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Meta Description Tag Keyword Search Results- Accurate search engine keyword count, keyword densities and keywords highlighting of your targeted keywords. |
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Meta Description Tag Search Term Character Density- A ScrubTheWeb™ proprietary report providing you with added dimension and insight into keyword density analysis that are missed by others. |
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SEO Help- UNLIMITED on-line search engine optimization support. It's amazing what you will learn from an expert. |
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Important Search Engine Facts:
The <meta> Description is specially important for search engine marketing because it gives you the ability to provide your own description in search results. Research shows a properly optimized <meta> Description can increase your clickthrough traffic from all major search engines when synchronized with other elements of a web page.
Bing™ says - "Another important page element that bots use to determine the contents of a page is the text within the "description" <meta> tag."- Google™ says - "high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic."
- ScrubTheWeb™ says - "Use the Meta Description tag to let visitors have a complete description of what your web page is about."
- Yahoo!® says - "After the title, the description is the most important draw for users."
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